SHOULD DTC BRANDS POST ON AMAZON?

Aside from the practical issues such as margin destruction and the effect of competitive pricing on offline retail relationships, there are strategic concerns around whether listing on Amazon can destabilise a brand’s future growth.

The development of Amazon’s own brand products, using sales performance data from third party companies calls into question it’s impartiality as a retail platform.

There are also valid concerns around fostering consumer habits to purchase a brand’s products through a third-party platform it can’t control.

So, what are the reasons that a D2C company should disregard these concerns and list its products for sale on Amazon?

You can see our full recommendations on Digital Doughnut below:

https://www.digitaldoughnut.com/articles/2019/november/should-direct-to-consumer-d2c-brands-amazon